CHAMPSINCE

CHAMPSINCE is a lifestyle brand built on resilience, created to encourage optimism, perseverance, and forward motion through life’s challenges.

CHAMPSINCE began as a personal idea rooted in resilience. After being diagnosed with Multiple Sclerosis, Marc wanted to create a lifestyle brand that reflected perseverance, optimism, and the belief that no one moves through life alone. The goal was to translate a deeply personal story into a brand and digital presence that felt honest, motivating, and enduring.

The project started with a focused discovery process to understand both the brand and the person behind it. Through a structured questionnaire and collaborative conversations, we defined what CHAMPSINCE meant to Marc and how that meaning could be clearly communicated. Creative references helped establish direction while leaving room for originality.

From discovery insights, I developed a brand manifesto and a clear set of values that anchor CHAMPSINCE. Together, they articulate a mindset centered on perseverance and forward motion. These foundations reflect not only the brand’s purpose, but also the principles that guide Marc’s own life.

The visual system was developed collaboratively to reinforce the brand’s core message. The wave symbol, created in partnership with another designer, represents the highs and lows of life and the importance of continuing forward. Fuchsia was selected as a deliberate contrast to darkness, while white conveys clarity and renewal. Together, these elements support the brand’s emotional tone with intention and restraint.

I designed and developed the CHAMPSINCE website to reflect Marc’s voice and commitment to positivity. High-fidelity designs guided the build, with feedback incorporated throughout. The blog provides space for personal storytelling, while the integrated apparel shop extends the brand’s message of belonging and shared strength.

CHAMPSINCE continues to grow as Marc shares his story and encourages others to find light during difficult moments. The project demonstrates how thoughtful brand and web design can support meaningful storytelling and create space for connection.