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Email Marketing

Email campaigns designed in Mailchimp

The Challenge

Email marketing is an important, cost-effective way for Jewish Federation to communicate with it’s database of donors and volunteers. The organization has various different events and initiatives throughout the year that need to be marketed to the community.

The Solution

The marketing department uses Mailchimp, a web-based email marketing platform, for all of our email marketing needs. Because of my knowledge in responsive web design, coding and graphic design, I’m responsible for designing all the email campaigns. This includes two bi-weekly newsletters, monthly birthday emails, event promotion campaigns and other fund-raising initiatives that help support the organization.

The Results

Jewish Federation’s database is consistently growing and is now made up of over 12,000 people. We raise about $18,000,000 a year and help connect the community to all things Jewish Federation.

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