Federation Full House
A Vegas-style Texas Hold ‘Em Tournament raising money for hunger relief efforts
The Challenge
Jewish Federation was in need of a complete re-branding for one of the organization’s biggest events of the year. The goal was to create a look and feel that was fun, modern, and classy to help attract a young and vibrant crowd.
The Solution
I spearheaded the event’s design initiative and created the logo, corporate sponsorship packages, landing page, email invitations, signage, window shade banners, and promotional items. I also helped manage 40 different corporate sponsorship logos to be displayed on various marketing materials.
Photos by Igor Photography.
The Results
The event was a huge success. Over the course of 6 years, Jewish Federation hit it’s goal of $1,000,000 raised towards hunger relief efforts. The organization’s database of new donors grew substantially and the event became a massive hit within the community. I was proud to be a part of such an amazing cause.
