March Mitzvah Madness
A month-long community-wide campaign devoted to doing good deeds
The Challenge
Jewish Federation has always been an organization dedicated to giving back to the community. To help further this initiative, we developed a month-long campaign, devoted to doing good deeds, for volunteers of all ages to participate in.
The Solution
I created the logo and landing page that contained all the information related to each volunteer opportunity we offered. The landing page needed to be simple, easy, and concise, and highlight important call-to-action buttons for people to interact with and get involved. The landing page and all the additional marketing materials shared a similar theme to help keep things unified and branded.
The Results
March Mitzvah Madness was a triumphant initiative that helped do so many good things for so many good people and causes throughout the community. We raised $290,456 at our community phone-a-thon, we donated 6,000 smile kits, children’s snack packs, and Color-Me-Happy activity books to people in need and we packed, sorted, and distributed 8,000 pounds of food to benefit area food pantries and for kids at risk of weekend hunger. It truly was an incredible experience.
